Tura

For Tura, I lead the development of brand campaigns across digital, retail, and trade, working closely with Chief Creative Officer Jennifer Coppel to concept and produce cohesive, multi-channel creative. Over the past two years, we’ve integrated AI into our workflow to expand both speed and creative range. For this campaign, I leveraged tools like Nano Banana to develop a refined visual direction, blending emerging technology with traditional art direction to create a polished, brand-aligned result.

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TuraAIGenerated
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Tura_EuropeanCrystals_TE301_RGD_GLD

Case Studies

L.A.M.B.Campaign & Packaging

Samurai CatBranding

OOMFBrand & Packaging

Ted BakerCampaign & Packaging

Tura CampaignPhotography

BuzzoMarketing

VishionaryBranding

CaterpillarCampaign

BotaniqCampaign

Glemaud x TuraCampaign & Packaging

Chews HappinessCommercial / Video Production

Mayfield Restaurant - MS WalkPrint / Social Flyer Production

To The EndMovie Poster Design

Manic Panic - 8ozProduct Launch / Campaign Photography / Animation

BehnoE-Commerce / Social Media

Aethon UlyseCollection Launch / Experiential Design

Mayfield Restaurant - FoodFood Photography

Chilo'sGraphic / Web Design / Illustration

White DenimTypography / Music Video TItles

BairefinedSocial Media / Photography

Manic Panic - PackagingPackaging Design / 3D Rendering

Addison RossSocial Media / Photography

Carlos Cruz Velazquez - ChoreographerVisual Identity / Photography

Gemy MaaloufCollection Launch / Experiential Design

© Scott Draft 2024