TURA 2026
Brand Campaign

For the 2026 Tura “Art of Eyewear” campaign, I collaborated with designer Lisa Chernin to bring the concept—developed by Jennifer Coppel and Kristen McLaughlin—to life. I provided creative direction through files, guidelines, and photography assets, ensuring a cohesive foundation for execution. Working alongside photographer Luke Golden, I styled the imagery and developed refined compositions that elevated the campaign across digital, retail, and trade, resulting in a polished and unified visual expression.

TuraFlipBook
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Case Studies

L.A.M.B.Campaign & Packaging

TuraCampaign & Web Design

OOMFBrand & Packaging

Ted BakerCampaign & Packaging

BuzzoMarketing

VishionaryBranding

Mayfield Restaurant - MS WalkPrint / Social Flyer Production

Manic Panic - 8ozProduct Launch / Campaign Photography / Animation

Chews HappinessCommercial / Video Production

Mayfield Restaurant - FoodFood Photography

Chilo'sGraphic / Web Design / Illustration

© Scott Draft 2026