Ted Baker - Scott Draft

Ted Baker

For Ted Baker eyewear, I develop campaigns and packaging that translate the brand’s distinctive British identity across product, retail, and digital. We collaborate with the Ted Baker team on photoshoots—providing eyewear for capture and, in some cases, working with retouchers to integrate frames into final imagery. For the Costco pallet program, I partnered with Jennifer Coppel to design a pitch deck and retail system using Ted Baker’s signature patterns, tailored for high-volume merchandising. The program launched globally, generated over $3M in revenue, and has continued into a second year due to strong performance.