Social Marketing Design
Scott Draft is a multi-talented creative with over 10 years of experience in the heart of New York City. Specializing in graphic design, creative direction, packaging design, web design, video editing, social media, and marketing content strategy, Scott has a diverse background that allows him to adapt to various styles and industries seamlessly.
Scott graduated from the University of South Florida in 2012 with a B.F.A. in Digital Video and the Electronic Arts. The program's strong conceptual background gave him the foundation for formulating his designs and developing brand strategies that resonate with the target audience. He is proficient in a variety of design tools and software, including Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Dimensions, ChatGPT, Dall-E2, and other AI tools, ensuring the seamless execution of his clients' vision.
Throughout his career, Scott has worked for both large and small companies, wearing many hats and collaborating with diverse clients such as snack brands, athleisure, bridal, women's fashion, and women's footwear. His experience includes working at MYN Group, where he contributed to various projects in these sectors. Scott also has a background in business management, having helped run his parents' women's shoe and apparel store, where he was responsible for social media, marketing, and design. In addition, he served as the Assistant General Manager of Mayfield Restaurant, a Michelin Bib Gourmand awarded New American restaurant in Brooklyn.
One of Scott's notable achievements is his work for Manic Panic, where he helped design a new website that achieved massive growth during the pandemic and boosted the company's social media following. Scott redesigned the logo, built new brand assets, and developed new brand guidelines to update the packaging, introduce new products, and represent the brand's displays and merchandising in retailers such as Target, Sally Beauty, Ulta, Hot Topic, and Walmart.
Scott is not only a skilled designer but also an excellent communicator and team player. He values collaboration and believes that the best results come from combining the unique skills and perspectives of all team members. He is dedicated to understanding each client's unique needs, preferences, and goals and strives to create impactful designs that exceed expectations.
Creative Services
Art Direction
Brand Identity + System
Concept Development
Content Creation
Creative Direction
Editorial Design
Illustration
Logo Design
Marketing Strategy
Packaging Design
Photography
Retail Display Design
Social Media Strategy
Tradeshow Booth Graphics
Web Design
Video Editing
Experience and
Education
Senior Graphic Designer / Tura
September 2022 - Current
New York, NY
Creative Director / Manic Panic
October 2017 - July 2022
New York, NY
Creative Director / MYN Group
March 2016 - October 2017
New York, NY
Art Director / 3&1/2 Men Hospitality Group
March 2013 - Current
New York, NY
Graphic Designer / 360MEG
May 2014 - August 2018
New York, NY
Art Director / The Bootery
March 2006 - September 2016
Orlando, FL
BFA Digital Video Electronic Arts / University of South Florida
2005 - 2012
Tampa, FL
If you're looking for a seasoned creative with a wealth of experience and a fresh perspective, Scott Draft is the ideal choice. Reach out to Scott today to discuss how his expertise can help elevate your brand.