Social, Marketing & Design
Scott Draft is a seasoned creative based in New York City, boasting over a decade of diverse experience in graphic design, creative direction, packaging design, web design, video editing, social media, and marketing content strategy. A graduate of the University of South Florida with a B.F.A. in Digital Video and the Electronic Arts, Scott possesses a strong conceptual foundation that enhances his design and brand strategy development, resonating deeply with targeted audiences.
Proficient in an array of design tools and software, including Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and innovative AI tools like ChatGPT and Midjourney, Scott ensures flawless execution of creative visions. His broad experience spans various industries, having served both expansive corporations and niche markets in sectors such as snack brands, athleisure, bridal, women's fashion, and footwear. Notably, Scott's tenure at MYN Group and his role in managing his family's apparel store have honed his skills in business management alongside his creative endeavors.
Recently, Scott has been instrumental at Tura, where he significantly contributes to enhancing the company's digital and physical marketing strategies. At Tura, he has revitalized the brand's social media presence, introducing a sophisticated content calendar that led to a rapid increase in follower engagement and growth. His strategic foresight was also pivotal in establishing an in-house photo studio, dramatically enhancing the quality and efficiency of Tura’s product photography, while reducing external dependency and costs.
Among his notable accomplishments, Scott's redesign work for Manic Panic stands out, where his efforts during the pandemic led to a new website that saw exponential growth and a boosted social media presence. His redesigns included a refreshed logo, new brand assets, and comprehensive brand guidelines that revitalized the brand's packaging and retail presence across major outlets like Target and Ulta.
Scott is renowned not only for his technical skills but also for his exceptional communication abilities and collaborative spirit. He is committed to merging diverse skills and perspectives to deliver outstanding results. Dedicated to thoroughly understanding each client’s needs, Scott consistently strives to produce impactful designs that not only meet but exceed expectations, ensuring every project's success reflects the distinct essence of the brand it represents.
Creative Services
Art Direction
Brand Identity + System
Concept Development
Content Creation
Creative Direction
Editorial Design
Illustration
Logo Design
Marketing Strategy
Packaging Design
Photography
Retail Display Design
Social Media Strategy
Tradeshow Booth Graphics
Web Design
Video Production
Experience
Senior Graphic Designer / Tura
September 2022 - Current
New York, NY
Creative Director / Manic Panic
October 2017 - July 2022
New York, NY
Creative Director / MYN Group
March 2016 - October 2017
New York, NY
Graphic & Web / 3&1/2 Men Hospitality Group
March 2013 - Present
New York, NY
Graphic Designer / 360MEG
May 2014 - August 2018
New York, NY
Graphic Designer / The Bootery
March 2006 - September 2016
Orlando, FL
BFA Digital Video Electronic Arts / University of South Florida
graduated 2012
Tampa, FL
If you're looking for a seasoned creative with a wealth of experience and a fresh perspective, Scott Draft is the ideal choice. Reach out to Scott today to discuss how his expertise can help elevate your brand.