MANIC PANIC
8oz Classic
Product Launch
Based off Manic Panic's history, Lindsey Hardin and I came up with a retro 8bit theme to launch Manic Panic's new 8oz Classic Jars. To bolster the launch we created animations for social media and e-commerce, and photographed campaign images to show the actual product. The line was backed by advertising on Amazon, Google, Facebook, Pinterest and Tiktok. Due to the lines success, Manic Panic has added an additional 4 colors.
Credits:
Marketing Manager: Lindsey Hardin
Product Development: Lillian Barreto
Creative Director: Scott Draft
Photography: Scott Draft
Animation: Scott Draft
Packaging Design: Scott Draft
Case Studies
BehnoE-Commerce / Social Media
Chews HappinessCommercial / Video Production
Mayfield Restaurant - MS Walk 2022Print / Social Flyer Production
Gemy MaaloufCollection Launch / Experiential Design
Manic Panic - PackagingPackaging Design / 3D Rendering
Aethon UlyseCollection Launch / Experiential Design
To The EndMovie Poster Design
Addison RossSocial Media / Photography
SSLV - Summer Splash Las VegasGraphic Design
BairefinedSocial Media / Photography
Carlos Cruz Velazquez - ChoreographerVisual Identity / Photography
Mayfield Restaurant - FoodFood Photography
Chilo'sGraphic / Web Design / Illustration
White DenimTypography / Music Video TItles