MANIC PANIC
For Manic Panic (2017-2022), I led creative across branding, packaging, and digital, helping evolve the brand during a period of major growth. I redesigned the website, contributing to a significant increase in e-commerce performance, and developed refreshed brand assets, guidelines, and retail-facing materials. My work extended across packaging, social, and marketing content, strengthening consistency and visibility across channels and key retailers including Target, Ulta, Sally Beauty, and Walmart.
Credits:
Marketing Manager: Lindsey Hardin
Product Development: Lillian Barreto
Creative Director: Scott Draft
Photography: Scott Draft
Animation: Scott Draft
Packaging Design: Scott Draft
Case Studies
L.A.M.B.Campaign & Packaging
TuraCampaign & Web Design
Silicon Siege 2Film
OOMFBrand & Packaging
Ted BakerCampaign & Packaging
Tura CampaignPhotography
BuzzoMarketing
VishionaryBranding
Mayfield Restaurant - MS WalkPrint / Social Flyer Production
Chews HappinessCommercial / Video Production
Mayfield Restaurant - FoodFood Photography
Chilo'sGraphic / Web Design / Illustration