AETHON ULYSE

FW17 Collection Launch

For the FW17 Collection, Aethon Ulyse worked with MYN Group on a full release strategy including a press event. We photographed the shoes, scheduled social media posts, reached out to press and held an event to preview the line at Aire Ancient Baths in Tribeca. Guests were treated to massages and baths as they were greeted by 4 models painted in gold wearing only the shoes from the collection. A harpist played poolside all evening, further heightening the feeling of being just a little deified for the evening.

Credits:
Agency: MYN Group
Account Manager: Michelle Ng
Marketing Director: Deborah Casera
Creative Director: Scott Draft
Event Photo: Emma Cleary
Social Media Photo / Video: Scott Draft
Graphic Design: Scott Draft
Event Coordination: Scott Draft and Deborah Casera
Casting: Scott Draft