Collection Launch / 
Experiential Design 


At MYN Group, we had a great relationship with Lebanese designer Gemy Maalouf. She entrusted MYN to launch her FW17 and Bridal 2018 collections at Bowery Hotel and Dream Downtown in NYC. We built out a plan for both events; sourced models, lighting, hired photographers, videographers, built playlists for the DJs, and designed invitations and reached out to press to give Gemy's collections their opening moment. From our work, Gemy Maalouf received a ton of press placements and helped boost its sales in America. 

Click here to watch the video from the Gemy Maalouf Bridal 2018 event on 4/20/2017 at the PHD Rooftop at Dream Downtown NYC.


Agency: MYN Group
Account Manager: Michelle Ng
Marketing Director: Deborah Casera
Creative Director: Scott Draft
Art Direction: Scott Draft
Graphic Design: Scott Draft
Photo/Video: Emma Cleary
Event Coordination: Scott Draft and Deborah Casera
Casting: Scott Draft

Case Studies

Manic Panic - 8ozProduct Launch / Campaign Photography / Animation

BehnoE-Commerce / Social Media

Chews HappinessCommercial / Video Production

Mayfield Restaurant - MS Walk 2022Print / Social Flyer Production

Manic Panic - PackagingPackaging Design / 3D Rendering

Aethon UlyseCollection Launch / Experiential Design

To The EndMovie Poster Design

Addison RossSocial Media / Photography

BairefinedSocial Media / Photography

Carlos Cruz Velazquez - ChoreographerVisual Identity / Photography

Mayfield Restaurant - FoodFood Photography

Chilo'sGraphic / Web Design / Illustration

White DenimTypography / Music Video TItles

© Scott Draft 2022