MAYFIELD RESTAURANT
Food Photography
Social Media is crucial to the success of small restaurants in New York City and Mayfield was no exception. Chefs Lev Gewirtzman and Jacques Belanger were cognizant of this in 2012 when they launched Mayfield Restaurant in Crown Heights, Brooklyn. Throughout the years I have been a constant prescence in their kitchen, documenting the way and helping show more and more people the incredible nuance and depth of new american cuisine.
Credits:
Creative Direction: Scott Draft
Photography: Scott Draft
Case Studies
Manic Panic - 8ozProduct Launch / Campaign Photography / Animation
BehnoE-Commerce / Social Media
Chews HappinessCommercial / Video Production
Mayfield Restaurant - MS WalkPrint / Social Flyer Production
Gemy MaaloufCollection Launch / Experiential Design
Manic Panic - PackagingPackaging Design / 3D Rendering
Aethon UlyseCollection Launch / Experiential Design
To The EndMovie Poster Design
Addison RossSocial Media / Photography
SSLV - Summer Splash Las VegasGraphic Design
BairefinedSocial Media / Photography
Carlos Cruz Velazquez - ChoreographerVisual Identity / Photography
Chilo'sGraphic / Web Design / Illustration
White DenimTypography / Music Video TItles