Buzzo - Scott Draft

Client: Buzzo
Role: Creative Direction, Branding, Design

Buzzo is a Brooklyn-born Italian restaurant and wine bar blending old-school charm with modern hospitality. As the brand developed through a series of high-profile pop-ups and residencies across NYC, I led the design from the ground up — shaping how the concept looked, spoke, and lived both online and in the room.

From early moodboards to full-scale pitch decks, I crafted a visual language rooted in warmth, grit, and nostalgia — equal parts trattoria signage and downtown dive bar. I designed Buzzo’s logo, menus, Instagram assets, merchandise concepts, investor materials, and print collateral. Every piece was made to feel handmade but intentional — like your favorite neighborhood spot that knows exactly what it’s doing.

Working alongside chef and founder Shane Galante, I helped articulate their vision into a cohesive identity that could grow from a bar pop-up to a permanent brick-and-mortar restaurant.