Tura 2026 Brand Campaign

For the 2026 Tura “Art of Eyewear” campaign, I collaborated with designer Lisa Chernin to bring the concept—developed by Jennifer Coppel and Kristen McLaughlin—to life. I provided creative direction through files, guidelines, and photography assets, ensuring a cohesive foundation for execution. Working alongside photographer Luke Golden, I styled the imagery and developed refined compositions that elevated the campaign across digital, retail, and trade, resulting in a polished and unified visual expression.

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