Ted Baker

For Ted Baker eyewear, I develop campaigns and packaging that translate the brand’s distinctive British identity across product, retail, and digital. We collaborate with the Ted Baker team on photoshoots—providing eyewear for capture and, in some cases, working with retouchers to integrate frames into final imagery. For the Costco pallet program, I partnered with Jennifer Coppel to design a pitch deck and retail system using Ted Baker’s signature patterns, tailored for high-volume merchandising. The program launched globally, generated over $3M in revenue, and has continued into a second year due to strong performance.

TedBakerCostco1
TedBakerCostco
TedBakerPhoto1
TedBakerGif1
TedBakerPhoto

Case Studies

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Chews HappinessCommercial / Video Production

Mayfield Restaurant - MS WalkPrint / Social Flyer Production

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BehnoE-Commerce / Social Media

Aethon UlyseCollection Launch / Experiential Design

Mayfield Restaurant - FoodFood Photography

Chilo'sGraphic / Web Design / Illustration

White DenimTypography / Music Video TItles

BairefinedSocial Media / Photography

Manic Panic - PackagingPackaging Design / 3D Rendering

Addison RossSocial Media / Photography

Carlos Cruz Velazquez - ChoreographerVisual Identity / Photography

Gemy MaaloufCollection Launch / Experiential Design

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