CHEWS HAPPINESS
For Chews Happiness, I helped develop a campaign to showcase the range of collar and leash styles while emphasizing real-world fit across dogs of different sizes. We produced a commercial—shot in Central Park—centered on the bond between pet and owner, capturing the moments leading up to a walk. I contributed to shaping the visual storytelling and execution, highlighting both product and emotion. The campaign was deployed across boosted social posts on Facebook and Instagram, driving strong engagement and conversion.
Click here to watch the commercial we shot in Central Park, NYC for Chews Happiness' leash product launch!
Credits:
Agency: MYN Group
Account Manager: Michelle Ng
Marketing Director: Deborah Casera
Creative Director: Scott Draft
Videographer: Travis Draft
Video Editor: Scott Draft
Casting: Scott Draft
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