DIGITAL ADS

My parent's business started using digital ads on Facebook in 2013. We were seeing decreased traffic to the store from ads in the newspaper. When my parents were looking to retire in 2016, Facebook ads were still dirt cheap and had incredible conversion. The rules have changed but digital ads are still the easiest way to show up directly in front of your audience.  I have experience with account management for Google Business, and Meta (formerly Facebook) Business. In addition, I have worked with companies to advertise on Facebook, Instagram, TikTok, Google Ads, Streaming platforms, Hulu. I always keep up with best practices for content size requirements, text placement, platform to make sure ads are converting and maintaining a positive ROAS.

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Credits:
Marketing Director: Lindsey Hardin
Art Director: Scott Draft
Graphic Designer: Scott Draft & Carol Sadick

Case Studies

Manic Panic - 8ozProduct Launch / Campaign Photography / Animation

BehnoE-Commerce / Social Media

Chews HappinessCommercial / Video Production

Mayfield Restaurant - MS Walk 2022Print / Social Flyer Production

Gemy MaaloufCollection Launch / Experiential Design

Manic Panic - PackagingPackaging Design / 3D Rendering

Aethon UlyseCollection Launch / Experiential Design

To The EndMovie Poster Design

Addison RossSocial Media / Photography

BairefinedSocial Media / Photography

Carlos Cruz Velazquez - ChoreographerVisual Identity / Photography

Mayfield Restaurant - FoodFood Photography

Chilo'sGraphic / Web Design / Illustration

White DenimTypography / Music Video TItles

© Scott Draft 2022

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